00 // About Craft Digital

    The AI development company that understands marketing better than any dev shop — and builds better software than any agency.

    Founded by operators, not computer scientists. We came from marketing, sales, and operations — so we think about your business the way you do, and we build like the thing has to work on Monday.

    01 // Why we exist

    Growing businesses don't stall from lack of effort. They stall when the systems break under growth.

    Leads go unfollowed. Data lives in silos. Manual work multiplies. Reporting arrives late and unclear. There's automation everywhere — and nothing talks to anything.

    We built Craft Digital to fix that layer: the systems a business actually runs on. Not theory. Not slide decks. Working software, in production.

    02 // The honest credential

    Nobody has a decade of AI experience. The technology is two years old.

    We've been building and shipping production AI systems the whole time it has existed — for manufacturers, franchises, e-commerce companies, and service operators. While the industry made decks about what AI could do, we put it to work inside real businesses and stayed to run it.

    AI doesn't replace people — it replaces the way people work.

    03 // What we believe

    Five convictions. No exceptions.

    • 01Technology alone doesn't create transformation.
    • 02Operational systems matter more than tools.
    • 03AI succeeds when process comes first.
    • 04Enterprise clients value judgment more than implementation.
    • 05Long-term partnerships consistently outperform transactional projects.

    04 // Progression

    From foundation to enterprise partnerships.

    2023

    Foundation

    Craft Digital launches to fix the systems breaking inside growing businesses.

    2024

    Business Systems

    Automation frameworks, AI communication systems, and CRM infrastructure deployed across multiple industries.

    2025

    Managed Infrastructure

    From tactical builds to full system engagements: designed, built, and run by the same team.

    2026 & beyond

    Enterprise Partnerships

    Embedded modernization work inside enterprise operations — data foundations, department systems, and the layer the business runs on.

    05 // Who we work with

    Growing and mid-market operators. Manufacturers. Multi-location and franchise businesses. E-commerce companies. And private-equity firms and their portfolio companies — usually at the moment growth has outrun the systems.

    06 // Leadership

    The operators behind the work.

    Clinton Ehrlich

    Co-Founder & CEO

    Clinton Ehrlich

    Clinton leads strategy and client engagements — translating how a business actually operates into the systems it should run on. Background in marketing, sales, and operations inside growing companies.

    LinkedIn →
    Derek Brenner

    Co-Founder & CTO

    Derek Brenner

    Derek leads engineering — the data foundations, integrations, AI workflows, and applications behind every build, architected for production and run after launch.

    LinkedIn →

    Let's talk about what you're trying to fix.

    Thirty minutes. No pitch deck.