About Craft Digital
We're operators who build systems. Not a marketing agency. Not a software vendor. Think of us as your guides for the digital summit.
Why We Exist
Every business we work with has the same story: they've grown, their tools have multiplied, and somewhere along the way, the systems that were supposed to help started getting in the way.
Leads slip through cracks. Manual work piles up. Nobody knows if marketing is working. The CRM becomes a graveyard instead of a growth engine.
We started Craft Digital because we'd lived this problem ourselves—and we'd spent careers fixing it for others. We're not theorists or consultants who hand over a PDF and walk away. We're builders who design, implement, and iterate until the system actually works.
Like preparing a team for a summit expedition, we map the terrain, identify the obstacles, pack the right gear, and stay with you until you reach the top.
Our Mission
To transform growing businesses by implementing digital solutions that measurably improve operational efficiency, enhance customer engagement, and accelerate sustainable revenue growth.
Our Vision
To create a future where businesses operate with efficiency, agility, and precision, using digital transformation as a competitive edge in a fast-changing landscape. We aim to enable companies to adapt quickly to market shifts with robust, integrated digital systems.
Our Values
Transparency
We're always open about our capabilities and outcomes, providing clear visibility into processes and performance.
Accountability
We tie our success to defined metrics and reporting, taking ownership of results and remaining responsible for outcomes.
Innovation
We continuously explore and test new technologies and approaches to provide clients with cutting-edge solutions.
Continuous Value
We focus on ongoing optimization for increasing returns, ensuring our solutions continue to deliver value over time.
Our Timeline
The Summit Begins
Craft Digital founded by Clinton and Derek, combining decades of experience in RevOps, automation, and technology.
Building the Trail
Launched core automation frameworks and AI-powered solutions, helping clients achieve 60%+ efficiency gains.
Expanding the Expedition
Grew our advisory board, expanded service offerings, and established key technology partnerships.
New Horizons
Continuing to pioneer AI-driven business transformation for companies ready to scale.
Leadership
Clinton leads business development and go-to-market strategy at Craft Digital, architecting campaigns and concepts that transform how companies acquire and retain customers. He specializes in building AI-powered ecosystems that unify marketing, sales, and RevOps into predictable growth engines.
Derek leads the technology charge at Craft Digital, engineering the automation systems and AI-driven workflows that power our client solutions. His deep expertise in low-code development and system architecture enables businesses to eliminate operational bottlenecks at scale.
Craft Digital Advisory Board
Adam Michaels
Adam specializes in building mission-driven organizations, developing leaders, and scaling teams that outperform through culture and clarity.
Jason Mossotti
With a deep understanding of human motivation, Jason brings decades of expertise designing performance-driven programs that align people and purpose.
David Makharadze
Strategic operator with a track record of creative deal structuring, scaling teams, and successfully exiting multiple businesses across industries.
Let's Talk About Your Business
No pitch, no pressure. Just a conversation about where you are and where you want to go.