Process Optimization: Finding the 20% That Creates 80% of Value

Key Takeaway
Not all processes deserve equal attention. Learn to identify and optimize the vital few that drive most of your results.
Introduction: The Pareto Principle in Process Improvement
The Pareto Principle—the 80/20 rule—applies powerfully to process optimization. In most organizations, roughly 20% of processes consume 80% of resources, cause 80% of problems, and offer 80% of improvement opportunity.
The challenge isn't finding things to improve. It's finding the right things—the vital few that will deliver disproportionate returns. This guide shows you how.
Understanding Process Optimization
What Process Optimization Actually Means
Process optimization is systematically improving how work gets done:
- **Efficiency:** Same output with less input
- **Effectiveness:** Better output with same input
- **Consistency:** Reliable, predictable results
- **Adaptability:** Ability to change when needed
It's not just about speed. It's about value.
The Optimization Spectrum
**Incremental improvement:** Small changes to existing processes (5-20% better)
**Redesign:** Fundamentally rethinking how work flows (30-70% better)
**Transformation:** Completely new approaches, often technology-enabled (100%+ better)
Most organizations under-invest in redesign and over-invest in incremental improvement.
Finding Your 20%
The Process Inventory
Start by listing all significant processes in your organization. For each, document:
- Name and description
- Owner
- Frequency (how often it runs)
- Volume (how much work flows through)
- Current pain points
- Estimated time/cost per execution
The Impact Assessment
For each process, evaluate:
**Resource Consumption:**
- How much time does this take?
- How many people are involved?
- What systems are used?
- What's the cost per execution?
**Error Rate:**
- How often do things go wrong?
- What do errors cost to fix?
- What's the customer impact of errors?
**Strategic Importance:**
- How visible is this to customers?
- How does it affect revenue?
- What's the growth trajectory?
**Improvement Potential:**
- How standardizable is this?
- Is technology available to help?
- Are there proven approaches elsewhere?
The Prioritization Matrix
Plot processes on two axes:
**X-axis:** Impact potential (low to high)
**Y-axis:** Implementation complexity (low to high)
Prioritize:
- High impact, low complexity (quick wins)
- High impact, high complexity (major projects)
- Low impact, low complexity (maintenance)
- Low impact, high complexity (avoid)
Your "20%" lives in quadrant 1 and the top of quadrant 2.
Process Analysis Techniques
Process Mapping
Create visual representations of how work flows:
**Current state map:** How does the process actually work today? Include workarounds and exceptions.
**Ideal state map:** How should the process work if we could start fresh?
**Gap analysis:** What's different between current and ideal?
Value Stream Analysis
For each process step, identify:
- Value-add time (work that customers would pay for)
- Non-value-add but necessary (compliance, setup, etc.)
- Pure waste (rework, waiting, unnecessary steps)
Target waste elimination first.
Root Cause Analysis
When problems occur, dig deeper:
- **5 Whys:** Keep asking "why" until you reach root cause
- **Fishbone diagrams:** Categorize potential causes
- **Pareto charts:** Identify which causes are most frequent
Don't treat symptoms; cure diseases.
Bottleneck Identification
Find where work queues up:
- Where do people wait for inputs?
- Where do approvals take longest?
- Where does volume exceed capacity?
- Where do errors concentrate?
Bottlenecks limit overall throughput. Fix them first.
Optimization Strategies
Elimination
The most powerful optimization is removing unnecessary steps:
- Steps that don't add value
- Approvals that don't reduce risk
- Handoffs that just add delay
- Reports nobody reads
- Checks that don't catch anything
If it doesn't add value, eliminate it.
Standardization
Variation is the enemy of efficiency:
- Define the one best way to do things
- Document standard procedures
- Train everyone on the standard
- Enforce consistency
Standardization enables automation.
Automation
Move work from humans to systems:
- Data entry and transfers
- Routing and notifications
- Calculations and validation
- Report generation
- Approvals within parameters
Focus on high-volume, low-complexity, rule-based work.
Parallelization
Do things simultaneously instead of sequentially:
- Identify independent process branches
- Start dependent work earlier with assumptions
- Reduce handoff points
- Enable concurrent reviews
Critical path analysis reveals parallelization opportunities.
Outsourcing
Move work to specialists:
- Processes outside your core competency
- Variable-volume work that's hard to staff
- Specialized skills you can't maintain
- Commodity processes with market alternatives
Maintain oversight without doing the work.
Implementation Approach
Prepare for Change
Before changing processes:
- Document the current state thoroughly
- Measure current performance baseline
- Communicate the case for change
- Address concerns from affected people
Pilot Before Rolling Out
Test optimization on a limited scale:
- Start with one team, location, or product line
- Monitor closely for unexpected issues
- Gather feedback from participants
- Refine before expanding
Manage the Transition
Help people through the change:
- Clear communication about what's changing and why
- Training on new procedures and tools
- Support during the learning curve
- Recognition for successful adoption
Measure and Iterate
Track whether optimization delivers expected results:
- Define success metrics before implementation
- Measure at regular intervals
- Compare to baseline
- Address shortfalls promptly
- Celebrate and share wins
Common Optimization Patterns
The Handoff Problem
Every handoff between people or teams adds delay and error risk:
**Solution:** Minimize handoffs. When required, make them information-rich. Use systems to manage transitions.
The Approval Bottleneck
Approvals are often the slowest step:
**Solution:** Increase approval authority limits. Enable parallel approvals. Auto-approve within parameters. Escalate only exceptions.
The Data Re-Entry Problem
Same data entered multiple times across systems:
**Solution:** Integrate systems. Single point of entry. Automatic propagation. Eliminate redundant data stores.
The Exception Swamp
So many exceptions that the standard process barely exists:
**Solution:** Redefine the standard to incorporate common variations. Create explicit paths for true exceptions. Measure and reduce exception frequency.
The Quality Rework Loop
Errors caught late require expensive rework:
**Solution:** Move quality checks earlier. Prevent errors at the source. Use validation to catch issues immediately.
Sustaining Improvement
Process Governance
Establish ongoing process management:
- Assign process owners with clear accountability
- Define metrics and review frequency
- Create change management procedures
- Link processes to organizational goals
Continuous Improvement Culture
Build improvement into how the organization operates:
- Encourage ideas from everyone
- Make time for improvement work
- Celebrate and share successes
- Learn from failures without blame
Regular Review Cycles
Schedule periodic process reviews:
- Monthly: Performance metrics review
- Quarterly: Optimization opportunity assessment
- Annually: Strategic process portfolio review
Measuring Optimization Success
Efficiency Metrics
- Cycle time (start to finish duration)
- Processing time (actual work time)
- Cost per transaction
- Throughput (volume completed per period)
Quality Metrics
- Error/defect rate
- First-time-right percentage
- Rework volume
- Customer complaints
Impact Metrics
- Cost savings achieved
- Capacity created
- Customer satisfaction improvement
- Employee satisfaction improvement
Conclusion: Focus on the Vital Few
In process optimization, focus beats breadth. The organization that deeply improves its three most important processes will outperform the one that superficially touches twenty.
Find your 20%—the processes that drive the majority of value and pain. Understand them deeply. Improve them dramatically. Then move to the next tier.
The compound effect of focused optimization creates organizations that operate at fundamentally different levels of effectiveness.
Don't try to improve everything. Improve the right things.
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