CWS Website Platform
CMS-driven waste logistics website with admin dashboard
The Challenge
Transform industrial waste management operations into a modern logistics experience with complex audience bifurcation and enterprise-grade tracking.
- Two distinct user personas (commercial contractors vs. residential) with radically different needs
- Dynamic content management needed for non-technical staff without redeployment
- GTM, Meta Pixel, HubSpot, GA4 needed safe injection with page-specific targeting
- Product catalog with complex metadata (materials, weight warnings, permit notes)
Off-the-shelf WordPress or landing page builders couldn't handle the structured data requirements, tracking complexity, or design system implementation needed.
What We Built
Dynamic CMS Section Renderer
Marketing staff edit any page section without touching code
Multi-Provider Tracking Injection
GTM, HubSpot, Meta Pixel with page-specific targeting
Product Catalog System
5+ dumpster sizes with specs, materials, and cross-sell recommendations
Bifurcated User Journey
Immediate segmentation into Commercial vs. Residential paths
Role-Based Admin Dashboard
Product editing, section management, blog CMS, user administration
Quick Request Lead Capture
Hero-embedded form with zip code, waste type, and size pre-fills
Technical Implementation
Architecture Overview
Full CMS platform with role-based admin access, dynamic page sections, product catalog, multi-provider tracking injection, and bifurcated user journey for commercial/residential audiences.
- →RBAC with security-definer functions
- →Type-safe JSONB rendering for CMS
- →Template-based tracking pixel management
- →Elevated Industrial design system with Framer Motion